Brand Marketing, Art Direction, Production, Media Planning
Led the BorrowLenses Creative Studio producing weekly brand content, partnering with a team of videographers, photographers and agencies building a library of over 2,000+ photo and video brand assets used across Organic Social, Paid Advertising, Email, Website and Blog.
Key Projects:
Brand Strategy, Art Direction, Marketing, Production
Led the revamp of the BorrowLenses brand to modernize a 15 year old company and attract new customers. Scope of work included brand positioning, visual identity, brand slogan, messaging, creative & campaign strategy.
To formalize the brand strategy, I developed our company’s Brand Book, documenting the key principles by which we built our brand content.
Influencer Marketing, Social Media, Campaigns
Planned and executed the launch of our company’s first-ever brand campaign called “Create Your Way” where we partnered with real-world professionals to highlight their workflow using BorrowLenses gear.
I developed the Creative Brief that became the basis for the conversations I had with 50+ professional photographers and videographers whom I interviewed and handpicked for our brand campaign.
The brief included all details related to the campaign including our brand pillars, channel strategy, content guidelines, mandatories and list of deliverables.
Content Production, Art Direction, Brand Marketing
Built a library with over 2,000+ photo and video brand assets used across Organic Social, Paid Advertising, Email, Website and Blog.
Key Projects:
Brand Marketing, Art Direction, Production, Media Planning
Led the BorrowLenses Creative Studio producing weekly brand content, partnering with a team of videographers, photographers and agencies building a library of over 2,000+ photo and video brand assets used across Organic Social, Paid Advertising, Email, Website and Blog.
Key Projects:
Brand Strategy, Art Direction, Marketing, Production
Led the revamp of the BorrowLenses brand to modernize a 15 year old company and attract new customers. Scope of work included brand positioning, visual identity, brand slogan, messaging, creative & campaign strategy.
To formalize the brand strategy, I developed our company’s Brand Book, documenting the key principles by which we built our brand content.
Influencer Marketing, Social Media, Campaigns
Planned and executed the launch of our company’s first-ever brand campaign called “Create Your Way” where we partnered with real-world professionals to highlight their workflow using BorrowLenses gear.
I developed the Creative Brief that became the basis for the conversations I had with 50+ professional photographers and videographers whom I interviewed and handpicked for our brand campaign.
The brief included all details related to the campaign including our brand pillars, channel strategy, content guidelines, mandatories and list of deliverables.
Content Production, Art Direction, Brand Marketing
Built a library with over 2,000+ photo and video brand assets used across Organic Social, Paid Advertising, Email, Website and Blog.
Key Projects:
