Game Face

Brand Marketing, Content Strategy, Production

Overview:

Game Face is a gaming brand that I helped launch at Benefit Cosmetics to merge the beauty and gaming communities across the globe.

Key Highlights:

• Led market research, brand strategy, media planning, and content production, working with in-house creatives to launch Game Face across 6 countries.
• Led strategy and production for the Game Face interview series generating 4M+ views.
• Launched our company’s Twitch channel, releasing weekly makeup + gaming livestreams by partnering with key talent across Twitch and our organization.

Game Face - Content Series

Key Highlights:

• Created storyboards for each video including key brand messages and product features.
• Developed the scripts for interview.
• Art directed the set design in partnership with in-house creative team.
• Handpicked talent for each interview.

Game Face - Livestreams

Key Highlights:

• Developed the brand and channel strategy for Owned and Earned Twitch livestreams.
• Briefed our in-house creative team to develop brand assets that were used across all livestreams and marketing.
• Secured livestream partnerships with leading gamers & streamers across our key markets.